The real estate industry is a very competitive market.
This intense competition can make it seem impossible to grow as a real estate agent.
The good news is: all you need to grow as a real estate agent is within your hands. There are lots of steps that you can take to effectively grow your business and increase your sales.
Let us look at some tried and true strategies that will make you more money as a real estate agent.
By using these tips, you will be able to grow your real estate agency and make more money from selling houses.
Without further ado, here are six strategies that you can adopt to grow your real estate agency and make more money this year:
Increase your productivity within your sphere of influence through regular, automated communication
The feeling that comes with closing a sale for a client is awesome.
It feels even better when you close more than one transaction.
You need to be in touch with your previous clients (because they know you already, and they know you have what it takes to offer them what they want). Since you’ve already earned their trust, there is a high probability that they will buy from you again. It is, therefore, important not to lose touch with them.
Staying top of mind is crucial.
Most real estate agents found their buyers through a referral by family or friends, and a good number of home buyers are willing to buy from their previous agent again.
You need to stay top of mind by maintaining good and regular communication with your clients. It is better if the communication is automated. You can invest in a great customer relationship management tool that will enable you to schedule regular emails and remind you of a pending phone call.
Focus on networking
You need a targeted approach that will help you find prospects at networking events if you want to grow as a real estate agent.
Whenever you attend a real estate event, your main goal should be to connect with those that can help you most.
This help can come in form of advice or financial help.
Focus on improving your time management
When it takes you forever to achieve what you have on your to-do list, you won’t grow your real estate agency.
You will only be trying to catch up instead of focusing on the main actions that will take you to the next level of growth and success.
Distraction is one of the major culprits of poor time management.
This problem is very common among real estate agents that have limited amounts of time and numerous technologies to manage.
Manage your time effectively by organizing your day, week, or month. You should also set aside time every day for distractions. For instance, you can set aside 10 minutes per day to attend to random calls.
When you manage your time effectively, you will be able to focus on the most important aspects of your business that will help you sell more houses.
Hire an assistant
As a real estate agent, there will be a time that you will not be able to manage all your business activities yourself.
When such time comes, the best thing to do is to hire help, even if it’s an assistant. This will go a long way in giving you more room to reach clients, schedule meetings, and also maintain your sanity.
If you’re not financially buoyant to hire a full-time, in-person assistant, then you can go for a virtual assistant.
A virtual assistant will help you take calls, and manage leads irrespective of where they are. You can also make use of Upwork and other freelance platforms to find experts that will help you execute different tasks in your business. This is better than doing everything yourself and not having enough time to focus on selling more houses.
Ask for referrals
The shocking fact is that a huge proportion of your business as a real estate agent will come from referrals and word of mouth.
If you’re serious about making more money from selling houses, you need to focus your energy on generating referrals with your current and past clients. You can do this in many ways, such as:
- Offering gifts to your referrals
- Requesting referrals on your website
- Making use of branded materials that will make it easy to drive referrals, and
- Giving your clients thoughtful gifts that will encourage them to recommend you to others.
Test different ideas to see the one that will give you the most referrals. Work on improving the idea that gives you the desired result so that you can keep driving referrals to your business.
Have a website – Most Important as a Professional
If (as a real estate agent) you don’t have a website, then you don’t have a business.
Come to think of it…
How else do you want to be found if you don’t have an online presence?
A website is arguably the best way to attract new customers to your business.
Your competitors have websites that showcase their services, so you cannot do without having a website that will display the properties that you have for sale.
Use your website to entice prospects.
You can do this through client testimonials or success stories. You can also increase your visibility by making use of search-engine-optimized blog posts that will offer value to your prospects. This will go a long way in helping you to stand out from the crowd.
A professionally-designed website will help you sell more houses by making it easy for you to:
- Build awareness and online presence
- Generate high-quality leads
- Increase credibility and brand image
Your customers expect you to have an online presence. Here at RealestatEko, we will work hand-in-hand with you to help you design a professional real estate website that will convey your unique brand and message.
Our elegant and modern real estate websites, which are optimized for photography and search engines, will draw potential buyers to your listings and inspire them to schedule an inspection.
Bringing It All Together
If you are wondering how you can sell more houses as a real estate agent, remember that the most successful real estate agents are those that have an online presence.
The real estate industry is so competitive that you need to distinguish yourself with an appealing and responsive website that will portray you as a reliable expert.
Here is where RealestatEko comes in.
Get in touch with us today to learn more about how our real estate website design service can help you sell more houses and boost your ROI.