ME Group - ME Group
up arrow - ME Group

574%

New Site Visitors

up arrow - ME Group

13%

Converted Leads

up arrow - ME Group

61%

New Leads

15 - ME Group

Company: ME Group

Website: https://megroup.com.ng

Value Provided: Website design, Content Creation, AI Chatbot

Summary of the Task

ME Group is an innovative group of companies with strength in real estate, construction and other sub companies.

The goal of their website design project was to:

  • Ensure that the information architecture is simple enough for a variety of different audiences to find the information they need.

 

  • Align visuals and messaging with a new brand identity while also enhancing the user experience.

 

  • Searchability and discovery of material will be improved by reorganization and expansion of services pages.

 

  • Implement a WordPress-based solution that is entirely responsive.

Our Strategy

Prototype Design

ME Group’s purpose is to improve the quality of life for its consumers by bringing in new ideas to boost economic development and provide a wide range of low-cost housing solutions. It’s critical that users have easy access to this sort of crucial information and resources, so we made sure it is laid out in a way that makes sense to the audience.

As a result of this web design project, we were able to complete all of the material and make a transition toward more online learning while still being on brand. To organize all of their resources in a rational manner, this would necessitate an effective information architecture. Secondly, they want to improve site-wide storytelling in order to encourage visitors to take advantage of the services they offer.

Design Concepts

ME Group’s main theme is housed in vibrant and soothing blue materials, and visitors are guided to their targeted resources using clear and color-coded iconography. The site’s services and initiatives are interconnected with clear calls to action.

Putting the Pieces Together

Visitors to the ME Group’s new website may now access information, services, and activities that are tailored to their specific requirements. As a result of the site’s responsiveness and mobile-friendliness, it’s easy to access information while on the go. The company’s new project gallery is a convenient way to see all of the company’s most current work, grouped by categories.

AI Chatbot Implementation

Customer support When visitors have questions or concerns about a brand’s product or service, chatbots are meant to assist them. However, that doesn’t imply they can’t upsell or qualify leads for sales in the future.

We implemented the chatbot used by ME Group to collect leads for their different services, which are then sent on to sales for further conversation and closure.

In the six months following the launch of their new website, ME Group had a 574 percent increase in new site traffic and a 13 percent increase in leads converted.

Start Your Real-Estate Website Design Project today

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