Oakloft Group - Oakloft Group
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325

New Backlinks

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3000+

Organic Sessions

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4000

Monthly Page Views

6 - Oakloft Group

Company: Oakloft Group

Value Provided: SEO, Conversion Rate Optimization, Site Traffic Improvement.

Summary of the Task

Your long-term success depends on the quality of your internet real estate. However, there are also obstacles associated with these new possibilities. Your brand’s reputation may be damaged by erroneous, deceptive, and harmful information that others spread about you. This was a problem Oakloft Group had to deal with.

We’ve been working with Oakloft Group, a Realestateko customer since 2019, to strengthen their internet image, notably in the Lagos real estate industry. We worked with Oakloft Group to use the power of reputation management, conversion rate optimization, and content marketing to lead their campaign in the face of negative search results for their branded keywords.

We were able to boost Oakloft Group’s online reputation to the top 10 search results by using an unique and holistic marketing approach. With our client’s collaboration growing into a long-term partnership, we’re still working together today.

Our Strategy

In order to assist Oakloft Group’s internet authority and trustworthiness grow, the Realestateko team used a variety of marketing tactics.

Managing Website Reputation Through Migration

As a first step, the Realestateko team considered increasing their online presence beyond their primary site. This would allow our client to extend their brand’s favorable digital footprint in the midst of a bad media cycle.

Hence, we decided to move their blog to a new domain. Their blog’s useful material would aid in the reduction of unfavorable articles on SERPs and the recovery of lost organic traffic. We also preserved their firm name in the domain name, which would assist their websites rise to the top of the search engine results page.

Although we understood we had to maintain working on this microsite in order to counteract Oakloft Group unfavorable listings, our team recognized it was necessary. Additionally to implementing reputation management techniques, this campaign was given the competitive advantage it deserved by making use of content marketing and conversion rate optimization (CRO).

Expanding the Content

We developed a two-pronged content marketing approach for Oakloft Group, focusing on high-quality blogs and podcasts.

Blog Posts

After Realestateko transferred Oakloft Group’s blog to the new domain, we urged our client to write high-quality material that educates and informs. As their blog grows in size, they will be able to improve the authority and search engine rating of their new site, as well as increase awareness and traffic to it.

Podcasts

Our team designed a podcast series to help Oakloft Group expand its online presence and support its blog.

Each episode of the podcast would serve as a companion piece to a related blog article. Voice actors were hired by our team to record the podcast and provide an additional medium for listeners to engage with.

Conversion Rate Optimization (CRO)

Content and advertising are fantastic, but if your website is unintuitive and difficult to navigate, your efforts will be limited. Our team used conversion rate optimization (CRO) methodologies to fine-tune specific portions of the Oakloft Group website in order to maximize user engagement and conversions.

When it came to the positioning and color of Oakloft Group’s social buttons, we ran A/B testing. As a result, we were able to identify the design elements that had the biggest influence on user engagement. Working together, we ensured that these features were updated as the client’s brand evolved.

It’s been amazing to watch the Oakloft Group website improve in performance and rank for new keywords over the years. Our campaign has benefited greatly from the exposure provided by this website. When a sister company (not part of our keyword strategy) contacted us to tell us they were seeing this site in the top 10 of their search results, it was a huge victory for us.

The Result

Many blog pieces and podcasts have appeared on Oakloft Group’s website since its start. Content that informs, engages, and builds trust in the audience is the goal of all marketing efforts. Oakloft Group was able to regain their internet reputation by utilizing excellent content and conversion optimization techniques.

Here are a few of the more striking examples of their work.

Increase in Traffic

Many blog pieces and podcasts have appeared on Oakloft Group’s website since its start. Content that informs, engages, and builds trust in the audience is the goal of all marketing efforts. Oakloft Group was able to regain their internet reputation by utilizing excellent content and conversion optimization techniques.

Here are a few of the more striking examples of their work.

Traffic to the Oakloft Group website began at zero when it was originally created. We have routinely witnessed over 3,000 organic sessions and approximately 9,000 pageviews each month thanks to promotion and conversion optimization strategies.

High Number of Backlinks

With over 250 backlinks and 60 referring domains, Oakloft Group was able to gain the confidence of numerous authority sites with its high-quality content. As a result, Oakloft Group’s brand has gained a more good image on the internet.

Our client’s bad listings were pushed down in the SERPs as a result of a strong backlink profile and increased traffic, making way for more positive listings.

Take Full Charge of Your Real Estate Online Personality.

If things go south on the internet, will your brand be ready to withstand the damage it could take?

Reach out to Realestateko if you need help making sure you’re on top of things. You and our team will work together to develop a comprehensive marketing plan that is tailor-made for you, just as we did with Oakloft Group. When it comes to marketing, nothing beats a well-tailored approach, and that’s where we excel.

See More Case Studies

We have generated over 275,674 leads for our clients through Real Estate digital marketing.

Fill the form below or give us a call to schedule a meeting with us.

Call: 234-802-937-2516

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CLIENT TESTIMONIAL

“​​The most important part of making it in this business is by being able to provide better options to potential clients than your competitors and there is no way you are going to achieve that with crappy or just normal marketing strategies, that’s why I always use Realestateko’s services”

 

– Adebayo Matthew

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