Having worked in a number of industries, I’ve seen an extensive and wide adoption of online marketing, Seen all sorts of entities, across these industries, embrace this form of marketing and benefits of using it.
In fact, it didn’t take long before I started to view it as a normal thing everyone engages in, until asking a number of hardworking brokers who were yet to adopt it.
When I asked them, they claimed it’s just an unnecessary trend.
And soon, I realized they weren’t the only one, – There are many others like them who believe the same thing.
As a result of being subjected to lack of awareness on the benefits of online marketing, Took it as part of my responsibilities to create more enlightenment on the benefits of this marketing form, which is why this content was created.
While it’s very true a lot of unnecessary trends exist out there, online real estate marketing truly has its value. But don’t take my word for it. Rather than just telling you it has great value, I’d be presenting you four reasons to consider it.
After going through these reasons, you can decide on whether to still consider it an unnecessary trend or not.
Four Genuine Reasons To Change Your Mind
Offers wider audience reach
For any broker who hasn’t embraced online real estate marketing, one of the top reasons why you should consider it, is the audience potential you can reach.
The internet, these days, has made it possible to reach more people than you can possibly reach with other forms of marketing.
There are people who for one reason or the other don’t watch TVs, but use phones.
There are many people who don’t listen to radios, but always with their mobiles.
There are a lot of people who don’t go out a lot, and as a result, they hardly see banners, billboards, etc; but always with their mobiles for new notifications.
We have people like this.
So if reaching an audience who can be hard to target could impact your business positively, then this is one major reason to embrace this marketing form.
It’s a part of the future
Trends exist and go.
But online real estate marketing is never one of them. Based on what I’ve seen with major players in this and outside this industry, online marketing is a thing that has come to stay. Whether you like it or not, there’s going to come a time when this form of marketing would become a norm. And since the early adopters of new things often benefit in one way or the other, why not embrace it, rather than waiting for the market to get saturated with other agents, before adopting it?
Cost of involvement
The amount of money required to get involved in online real estate marketing is also a good reason to consider it.
The cost of participating in it is so small that with just a few thousand Naira, you could run marketing campaigns like Facebook and Instagram ads which could forever change your business positively.
Also keep in mind that if you want to achieve the same result, using other marketing forms like billboards, you’d have to spend far more than online marketing would cost you.
So if you’re one of those who has always been longing to do some marketing, but has always had the problem of cost, then this is another reason to embrace real estate marketing.
Effectiveness
Online marketing offers one thing most other forms of marketing can’t offer:
It allows you to target people from specific places, religions, ages, interests, incomes, etc. In other words, we can say online marketing lets you know who you’re marketing to.
This ability to know a few things about what kind of people you’re marketing to can result in more effective marketing.
Data gathered over a period of time are solely yours; especially if running lead generation campaigns.
In most other forms of marketing, you can’t really target specific types of people, the campaigns created are often designed in a one-size-fits-all manner. As a result, it is not uncommon to see potential customers slip by, since these campaigns do not connect with them.
But thanks to the fact that certain information can be known about the people you’re creating a campaign for [when using online marketing tools like Facebook ads], it’s possible to create campaigns that are more likely to convert all sorts of audiences into customers.
Final Word
It is also true that embracing online marketing would require learning a number of things.
In fact, you might have to employ someone or outsource it to some entity. But the benefits you can get from this form of marketing would almost certainly justify the stress you would have to go through.
If you’re still having troubles profiting from your digital marketing campaigns.
Let us help you today! We offer a free campaign audit getting you started.
