Company: Sunshine Hills
Value Provided: Social Media Marketing, Paid Organic Lead Generation.
As of January 2021, there are around 33 million active social media users in Nigeria, and they spend an average of three hours a day on their accounts. In order to get in front of all these individuals, you should establish a social media marketing strategy. The answer to that is “yes”, but it’s more complicated than you may expect. An ineffective social media campaign is almost often the result of inexperience.
Sunshine Hills tried their hand at social media marketing before partnering with Realestateko to boost their organic search lead generation. They were disappointed to see that just a tiny group of four individuals were engaging with their articles on a regular basis, and this frustrated them greatly. So, we wanted to see if we might be of assistance.
We boosted their overall reach by 7,314% percent by re-allocating their social media marketing spend and revising their approach. Find out how we were able to do that for Sunshine Hills and how we can help your company.
Identifying your target group is essential to any marketing strategy, as it dictates the tone of your message, the pain areas to address, and the offers to include. When it came to social media marketing ROI for Sunshine Hills, we narrowed down our emphasis on their target demographics.
We looked at the Sunshine Hills target market for this information. As a result, we determined that high-income areas would be the best fit for the company’s products and services.
Whilst Sunshine Hills got poor results in return from their prior social media efforts, we still thought these posts may serve as a valuable resource for their future fans and consumers.
Sunshine Hills’ social media budget was put aside and a plan was drawn out to increase the visibility of their newly defined audience’s postings.
Creating content that resonated with their new audience was critical to delivering a greater return on investment. A link to the Sunshine Hills website was also a requirement for this task, something their prior postings had failed to achieve.
Before-and-after images of Sunshine Hills prior clientele performed the best after some experimenting. Both passive and active clients were able to see how Sunshine Hills services may benefit them through these social media posts.
These seemingly insignificant adjustments have a significant influence on a social strategy. That our clients were delighted with the outcomes of their sponsored advertising made me very happy. Using our method, our clients had the busiest fourth quarter in their entire business history.
Until January 2021, Sunshine Hills received just 121 organic views and zero sponsored views before we started promoting past pieces. In just two months, the audience grew to 16,957. As a result, their organic and paid reach increased by 7314 percent.
We also saw an increase in clicks to the Sunshine Hills website thanks to the enhanced advertisements.
Sunshine Hills also had a 26% rise in page likes as a result of the social media marketing strategy.
Social media marketing may not be simple, but it is made much simpler when you have a team of professional marketers on your side. Realestateko is happy to provide its services after working in the digital marketing industry for over a decade.
Are you ready to rethink your approach to social media marketing? Please contact us right away. We’ll work with you to create a customized digital marketing strategy.
Fill the form below or give us a call to schedule a meeting with us.
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