If you want to get a professional real estate agent website that generates high-quality leads and clients that you need for your business, then read this article to the end.
In this adventurous process,
I will walk you through:
- Why you need to have a website as a real estate agent
- Essential features of a real estate agent website
- How RealestatEKO builds professional real estate websites for real estate agents
Benefits of a Website for a Real Estate Agent
As a real estate agent,
Your website will most likely be your first point of contact with your prospects.
When a prospect is referred to your service, the first thing he or she will do is to check out your website.
Prospective buyers and sellers that you meet via cold-calling, networking, or interviews will check out your website to know more about you and the services you offer.
If you have a professional and convincing website, You are most likely to close the listing appointment.
Here are some benefits that you will enjoy from having a professional real estate website:
- It is a means of portraying your mission statement and core values. This helps your prospects to know your brand message.
- A website shows your social proof (i.e. your reviews and testimonials).
- Your website is your marketing tool since you can use it to sell your services (such as real estate agency resources, listings, floor plans, etc).
Features of a Real Estate Agent Website
So, we’ve taken a look at why you need to have a website as a real estate agent.
Let’s proceed by analyzing the features that your website must have so that you can achieve the success that you crave in your real estate business.
This feature will differentiate your website from other websites.
The presence of this feature on your real estate website will allow prospects and clients to see the available offers.
You can embed this feature on your homepage.
You can also portray your expertise by including information about the deals you have closed.
Another feature that you can add is a feature that enables users to save properties they like.
The design of your real estate website is very important.
You need to invest in having eye-catchy photographs on your website as these will encourage prospects to buy your listings.
Imagine how you feel whenever you’re searching for a property to buy. The first impression is all that matters in convincing you to proceed with your purchase.
It is important to have professional high-resolution pictures of properties that you want to sell on your website.
You can also put up videos of properties on your Homepage.
You need to have easy to find and clear calls-to-action (CTAs) on your real estate website.
Ensure that your Home page and internal pages have at most CTAs per page.
The links and buttons of the CTAs must also be clickable and they must lead to the right capture forms or landing pages.
The capture forms must be as short as possible and they must have a promise that will compel your prospects to sign up.
The promise can be a free quote, newsletter, or e-book.
This can be in form of a ‘Contact Us page’ or a ‘Live Chat Support.’
Irrespective of the option that you choose, make it easy for your prospects to find them.
You can either include the Contact Us page in the menu in your navigation bar or incorporate a sticky pop-up into your live chat. You can also go as far as showing the location of your office on the map.
You can include a get-in-touch form in your website’s footer. This will capture the attention of the users that scroll to the bottom of the page.
A blog is a must-have feature of your real estate website.
If you’re building a real estate website for agents, a blog will help you educate your audience about the services that you offer. It is also an avenue to portray yourself as an expert in your niche.
A blog helps you attract new clients through content marketing. Don’t forget to add a comments section below your posts because online readers love to share their views about things they read.
The internet has made businesses go beyond relying on word-of-mouth.
Today, clients’ reviews and testimonials are ways through which you can show your prospects that you are doing an excellent job.
Focus on meeting the needs of your clients and they will give you positive reviews that will aid the growth of your real estate agency.
How We at RealestatEKO Build Professional Real Estate websites for Agents and Developers.
When you want to build real estate websites for agents, you can follow two paths;
You can either do it yourself or hire the service of a professional.
If you’re not tech-savvy, or if you are on a tight budget and you don’t care about professionalism, then you can make use of free website builders.
If that doesn’t describe you, hire us and we will be glad to do all the hard work for you.
how do our real estate website design and development services work?
Here are the steps that we follow to build you a website that drives high-quality leads to your real estate business:
At this stage, we will focus on knowing more about your business and ideas so that we will know how to meet (and even exceed) your expectations.
We will study and understand your core market, strategy, and business goals.
Once we have all the information that we need about you and your business, we will give you an approximate estimation of your real estate website design and development costs.
We use our customer-focused approach (where usability supersedes other components) to create professional mockups for all forms of your real estate website for agents (i.e. desktop, mobiles, and laptop).
At the development phase, our team of professional front-end and back-end developers will work on providing you with the best result.
Our real estate website developers are fully adept at building responsive real estate websites for real estate agents.
These websites will work seamlessly across different platforms and browsers.
Our Quality Assurance engineers will be involved in every stage to ensure that your website performs the way it ought to.
After launching your website,
We will provide full support to help tackle any issues that arise. Since we are interested in long-term relationships with our clients, we don’t stop after launching your website.
Let RealestatEko Help You Build a Convincing Real Estate Website That Sucks In Leads
When you hire RealestatEko for your real estate website design and development, you won’t have to bother about the headaches of dealing with technical jargon.
We will help you design a beautiful, professional and convincing real estate agent website that will help you generate leads on autopilot.
You should contact us today to schedule a call.